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Shaping the Future

Mountain bike destinations present their paths to success.

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Jeff Norman // Squamish Off-Road Cycling Association

„People come to visit Squamish for a wide range of outdoor recreation pursuits, but they STAY for the mountain biking

In this panel discussion, Jeff introduces the MTB mecca of Squamish, a world-class destination with a scene unlike any other. Not far from the North Shore, a trail network has been created over the years that has a magnetic pull, attracting bikers from all over the world, and some who never leave.

  • Without a strategy, we can never reach our goals – but there aren't any one size fits all solutions either. Initial conditions are always different and possibilities and objectives vary depending on the destination.
  • How do different regions address this issue? What approaches do they take?
  • Which factors need to be considered and what are the most important lessons learned in this process? And how long does such a process take to show results?
  • This panel compares different plans and approaches and provides insights into successful strategy implementation.

About Jeff Norman
Jeff Norman moved to Squamish 9 years ago to kiteboard. A week after moving he picked up his first mountain bike and has never looked back. He is the president of The Squamish Offroad Cycling Association (SORCA) the local mountain bike and trail advocacy club with more than 2000 members that puts on weekly events, maintains Squamish's incredible trail network, and advocates for the sport of mountain biking.

Glen Jacobs

About the distant trails in the Blue Tier Mountains

Glen Jacobs takes us on a journey to Tasmania

Gunnar Fehlau

On the outstanding appeal of gravel

Definition and potential of gravel biking

Chris Ball

About the spirit of Enduro

Insights into the EWS

Hans Rey

The MTB-legend's talk on the beginning of our sport

The history of MTB

Marc Schlüssel

On the magic of the Bike Kingdom and it's digital estates

Gary Vernon

About the Oz-Trails in Arkansas

How a trail network can facilitate an entire region

Olve Norderhaug

About Trysil, the most family-friendly MTB arena in Europe

Martin Vincenz

About Graubünden´s MTB-strategy

Home of Trails

Stephan Grapentin

About the Mountain Bike Monitor

the most comprehensive study on the mountain bike guest, his needs and wishes, in 2021 for the first time across Europe.

Graeme McLean

About Scotland´s MTB-strategy

Kevin Vermaak

The founder of the Cape Epic about the toughest MTB race in the world

Jasper Jauch

Invites you to a conversation about the scene

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